Let me just tell you, I used to be one of those people that would roll my eyes at those “selfie” takers. Could they love themselves that much?! How many pictures could they really take of themselves?
Then I realized how amazing and effective being a selfie taker really is for building your personal brand. I went from being a hater to a selfie taker.
In this episode, I am going to help you discover and unlock the power of telling a story with a selfie and why selfies are important for building a personal brand.
Forbes magazine has talked about it.
Universities have talked about it.
How the heck can a selfie make you money and why would it make you money?
Now, don’t get confused, you shouldn’t be posting a selfie every day on social media. There is actually an art to doing a selfie.
In fact, the human eye is compelled to stop and look at selfies in the social media feed. Selfies are your personal brand.
Selfies create eye contact! I am a firm believer that you can create a super fan brand in your personal brand by making eye contact on social media. It’s actually how I built hundreds and thousands of followers on all of my social media platforms combined by making that eye contact.
This is exactly what selfies do. It makes you STOP and look and in that one moment you are going to decide whether or not you like someone just by their appearance. There’s something powerful about the way people look and interact with selfies.
People literally ask these questions in their heads:
Its crazy the emotional decision we make as a human just by a single selfie image. I know it sounds crazy, but it’s true.
According to an article by UBC News,
“There is connectivity and an intimacy that selfies create. Selfies are really someone’s personal brand…when you take a selfie and send it out there, you are branding yourself. You are saying, ‘this is me today.’ “
So if you aren’t posting selfies, its time to up your game!
If you are posting selfies, what are they saying about your personal brand?
When you are building your personal brand online there are many factors that will set you apart from someone else. Everything affects how others “see” you online.
→ What you wear ←
→ How you speak ←
→ How you write captions ←
→ Your video topics ←
Your audience will either be influenced or judge you right away.
Two words, Social Media.
We live in a visual world where social media has taken over. Instagram, a visual platform, is growing rapidly! These two reasons alone are CRUCIAL if you are building a personal brand online.
First, I want you to remember to not be lazy on social media. Everything you put out on social media is there forever. It represents you and…
(I teach my Elite membership community, Heels Up Academy, every week how to put out content that attracts leads daily. To learn more about this community, click here.)
Next week, I will be diving deep into this topic on Episode 26. However, I’ll touch quickly on some key points to remember.
Have you ever heard this saying:
I’ve heard it before and I don’t know about you but, I’m more likely to remember a photo more than a bunch of text. So how does that apply to a selfie?
Well, you have an opportunity to:
People are going to stop and look at an image then, if they are inspired, they will read the caption. Make them STOP, DROP & READ.
People also remember memories more by something that is visual. Someone is more likely to remember how a photo made them feel instead of just writing.
Photo and video are going to be taking over in 2019, so moving forward you should jump on the selfie and video train.
Before we end this week's episode, I just wanted to give a HUGE shout out to Abigail Oyervides for completing the 3 Step SOS Live Formula course! Click here to learn more about the course.
If you are already a part of the Heels Up Academy, this course is included when you join!
To purchase this course separately, simply click here.
It’s a great way when you are using selfies to turn a follower into a lifer. They can really decide if they can relate to you or not. Something that I preach all the time is how to build a super fan brand.
I did a free webinar (you can click here to register) on how you can take a follower and turn them into a Super Fan.
Once someone is a Super Fan you can sell them over and over again on different products, join your team, or becoming an affiliate for your business.
Are you utilizing selfies to convert more sales? If not, get to it! I suggest posting a selfie once or twice per week and really telling a story. Don’t forget the tips from this episode to help you stand out on social media:
More Resources for you to Slay Online Sales:
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