I’m just going to keep it raw and real with you. I was not always amazing at creating curiosity on social media. In fact, I freaking SUCKED! LOL
I was legit a spammer.
Listen and understand this, you are going to need time in order to build influence on social media in order to “perfect” your style and #findyourmojo.
I don’t want you to think that you have to be like me or like any other social media influencer out there. Something really powerful happens when you find your voice.
When you can tell tiny little stories using images or videos, it can draw your audience in and have them feel like they are a part of your journey. Your audience becomes addicted to YOU.
That’s just what social media has turned into.
In this episode, I am going to show you 6 steps to story branding on Social media to create an emotional connection and build curiosity.
Where was Justin Bieber found? On YouTube.
What about the Kardashians? In my opinion, if it weren’t for social media, I don’t think some of them would be where they currently are right now.
Yes, you can be taking advantage of social media but you can’t forget, it’s about IMPACT, story telling, and really connecting with your audience.
Unfortunately, a lot of Network Marketers or business owners that are building on social media are consistently trying to sell, sell, sell instead of finding their mojo and just simply being a human.
I’ve had to hit the unfollow button on some of my FAVORITE people out there because all they were doing was spamming their products and company all over the place. Bless & release. Avoid this same thing happening to you!
Back in Episode 26, (Click here to read more) I talk about how you can tell a story with an image or selfie. Stories create an emotional connection and as humans, we actually crave this emotional connection.
You crave this from your spouse, your kids, friends, or even from your own parents. Stories fulfill this for us!
For example, I made this post on my personal profile and on Instagram. A picture of my daughter and I, and I talked about what my Network Marketing team and I accomplished on Black Friday and Cyber Monday. (Click here to check it out)
I didn’t just want to tell a story without having an image go with it. I found this image because I knew mothers were going to have an emotional connection with my daughter touching my belly and the moment we were having together.
In the post, I explained how grateful I was for my team. It wasn’t a “come join my team,” “be a part of this team,” or “my team is better than yours!”
That is NOT going to work!
If that’s the type of “storytelling” you think you should be doing inside your post I want you to take notes from this blog and check out my Instagram at @marinaannsimone (Click —-> here to go straight there) or my Facebook profile (Click —-> Here to go straight to Facebook) to see how I am telling stories and creating engagement.
Remember, it’s not about trying to recruit with every post that you make or every Facebook live that you do, it’s about creating an impact and story branding.
Every single brand out there has a story.
Nike has a story.
Coco-Cola has a story.
Bebe has a story.
My favorite AnnaLee dolls have a story. (Yes, I love collecting them!)
There’s a story behind every brand and when you can figure out how to tell a story with an image or video on social media, I promise you the results are going to change.
Quick question, have you seen the movie About Time with Rachel McAdams? I love it! It's kind of like a remake of the Time Travelers wife. It’s on-demand, LOL, don’t judge me.
There were moments in this movie that when I was watching it, I knew I HAD to share with you. So, Rachel McAdams's husband in the movie, before they got married, was able to time travel. HE was able to go back in time and change some things.
The reason he first went back was that he was trying to get Rachel McAdams to go on a date with him and fall in love with him. He kept doing this over and over again for this to happen.
What I thought was so powerful in this was that there was one right moment. All of the other times were just not the right time and he legit, said the same line each time they encountered.
What’s my point about all of this?
WE are looking for the right moments on social media. We are looking for the right stories to impact your audience on social media. It’s not about the views of your video or the one post that takes you from 0 to hero.
Your smaller stories are going to make a bigger impact over time and those right moments are going to take you over and beyond!
Stop comparing yourself to other's results out there on social media. Everyone has different moments.
Let me tell you, I started building on social media back in 2012/2013, and now looking back at my Instagram…..NO BUENO! Did I really post that? LOL
I was in a bathroom trying to pose all sexy hahaha and I was spamming!!!! YIKES (Now you are going to stalk my IG looking for this LOL. Do it! I want you to see where I came from and how far I have come today.)
I have evolved over time and guess what, so can you!
Accept the concept.
Strengthen that mindset and skill set.
So I think it’s easier to sell products for most people because you provide testimonial stories like before and after photos. A lot of people find it harder to tell the stories of the business.
Sell yourself, not the company! At the end of the day, the people that you recruited into the business wanted to work with Y O U! They have to work with you!
All of my following on Instagram, Facebook, YouTube has come from being vulnerable and sharing my story.
Throughout this episode, I want you to think about 2 things:
1. What’s the problem?
2. What’s the benefit of my solution?
It’s all going to make sense at the very end, I promise! I come around full circle.
When you are targeted with ads, do you usually feel like they are telling you a story?
This is called story selling and effective storytelling through posts, lives, and even stories on Instagram can dramatically increase your sale conversions.
What is the point of your story?
Who was suffering? What’s the pain point?
I promise, once you can tell more stories about the product or business, it will create that connection with your audience and have them wanting more information.
Be specific and dig deep.
For example, my problem in my last post was even though in my last company I was making multiple six-figures, I missed my daughter's first day of Kindergarten, I was always on a plane, and was never around.
Now, I don’t have to do parties or even drive 6 hours away for a meeting!
My pain point and the problem were the Time Freedom.
It’s scary to be vulnerable, I know! But you have to do it so people can relate to you.
I.e. I found that I no longer had to worry about constantly being on phone calls or hosting at-home meetings. Now I can legit work straight from my computer or phone and create the life I always wanted for my family while helping my team do the same.
Are you traveling more?
Are you spending more time with your family?
For me, I am able to have another baby girl that’s never going to know what it was like for me to have that corporate job. I won’t miss her first day of kindergarten because everything I do now is online.
What are you writing? Is it enough?
People spend at least 15-30 minutes a day on Instagram alone. Yes, we are addicted to social media! Why not leverage this?
People want to read and hear what you have to say. It’s actually evolved quite a bit because a few years back no one would read a lengthy post but now those are some of my BIGGEST engagement posts.
Heller! Emotional connection right here.
Here are some of the popular phrases you can add to your posts that can draw those humans in.
“I remember when…..” And “There I was….”
I.e. I remember when I wasn’t making any money in Network Marketing. I thought I always had to recruit to build a residual income. But what I found is so freaking amazing!
This is really important because most of the time you don’t have a call to action with your posts, live videos or stories. You just expect people to reach out to you and say,
“OMG I am so inspired by you, send me more information about whatever it is you are doing! I can’t wait to help make you millions of dollars.”
No, just no!
The reason this doesn’t work is that people are gaining miles on their thumbs, strolling and trolling! People actually like to be told what to do!
I.e. “Don’t wait as I did! C O M M E N T below with your favorite emoji if you would like to learn a little bit more about my story.
Just be careful when doing this on because it can be considered ‘engagement bait’ so when you are writing this try to space it out like this
D R O P or C O M M E N T
So Facebook can’t register this as engagement bait. Now, I can’t promise that they won’t eventually pick up on this in the future so get creative!
Before you go, don't forget to grab this week's free download. Click —> Here
I see a lot of people in the Network Marketing Industry that aren’t taking this piece seriously. You know, maybe you had massive success and you’re like, “I’m good” or maybe you didn’t have success and you’re thinking the same thing.
Start thinking like a marketer when it comes to social media and remembers these tips I gave you today including the 6 steps to story branding on Social media to create an emotional connection to create curiosity on social media.
1. You need brand character
2. What’s the problem?
3. What solution did you find and what has changed?
4. What does your life look like now?
5. What is the verbiage you are using?
6. Call to Action
Before I leave for today, I wanted to ask you something. Wouldn’t you like to utilize Instagram to build an influence and gain new leads, customers, or even recruits?
So last week I announced the BRAND NEW 30 day InstaBoost Workshop! I am extremely pumped for this.
Let me just tell you, I used to hate Instagram and only thought that it was for those IG models LOL (don’t judge me)!
I was totally judgmental and always said there was no way we can connect on here.
Now, I did keep my Instagram, and over time I actually started to gain more followers because of the Network Marketing industry and I always keep my different social media platforms on my website.
About 3 years ago, I decided I wanted to start building on Instagram since I have already mastered Facebook.
When I first started building for real, I was at like 2,000 followers and now I have over 20k! I have legit connected with so many leads for my brand and Network Marketing business. People send me free stuff now too!
If I could show you how to tell more impactful stories and leverage the fastest growing social media platform, with over 1 billion monthly active users, would that interest you?
Simply click here to learn more and save your seat for my InstaBoost workshop!
Now, let’s get to the action and Slay Online Sales!
Please keep in mind that this blog post contains affiliate links. Please note that I only recommend tools that I personally use + love and I always have my Heelers best interest. 👠❤️
More Resources for you to Slay Online Sales:
Elite Academy – Learn More
Learn how to Slay Online Sales by creating an influence on all social media platforms to build an online empire! The Heels Up Academy is a monthly membership community filled with Marketing Heelers that are flourishing by leveraging Facebook, Instagram, Linked In, Pinterest, and many other social media platforms to build their empires ALL FROM HOME. #PantsAreOptional
Social Media Launch System – Learn More
Launch your biz online in 30 days using the EXACT strategy I used to build an organization of 20,000 customers and distributors. In 3 simple steps, I show you how to increase ENROLLMENTS, ATTRACT LEADS without being sales, and convert more SALES for your business! In the Social Media Launch System, I’m literally giving you the EXACT roadmap I used to run my 2 multiple 6-figure businesses. If it worked for thousands of clients, I know it will work for you!
The Leader Lab – Learn More
If you are tired of dumping money on do-it-yourself courses and wasting hours of your time away from your family to build a duplicatable system on social media while building an attractive brand that creates residual income. All you have to do is follow the formulas + blueprints that I have created and simply PLUG + PLAY. No more feeling guilty because you are spending 5+ hours a day on your phone ignoring your kids and family trying to build your business on social media.
Are you thinking of coaching?
You can learn more about working with me by clicking here.