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Does your Facebook Need a Facelift?

How to Attract More Leads with a Facebook Facelift


Facebook Facelift? Are we serious right now?

Yup. Keep reading….

I want you to think about your profile right now. What do leads and prospects see when they first go to your page?


Are they going to:

→ Be Inspired ←

→ Be Intrigued ←

→ Be Empowered ←

→ Learn Something ←

or are they going to be repelled by cat videos and random shares?



Don’t worry…this was something I couldn’t comprehend for a long time either. It really got exciting when I started to find my mojo with this. Your Facebook profile is telling your leads and audience a story about you. Remember that.


Think about it this way, when you are sending a friend request to someone, or if they are friend requesting you, they are basically getting to know you and deciding if they like you or don’t like you at all through your images and language you are using. Your bio, featured story, featured image, are all a deciding factor because it is the first impression that you are making.


Your Facebook profile is like your business card. What’s really great about this is you can tell whatever story you want through these features that Facebook allows you to have.


So, what’s my point?


When you are thinking that you are attracting the WRONG type of people to your business (the whiners, complainers, or maybe not attracting anyone at all) its because of the story that you're telling through your images, videos, profile, or language that you are using.


Did you just have an AHA moment?

>>Click Here<< to watch the Full Training Episode!


You want to tell the YOU story. Through your profile picture, about me section, other social media platforms, and then use the view as feature to see how it looks as others.


Here’s another thing to take a look at.

What do the last 5 posts that you made on your newsfeed say about you?

♦ If I were to go to your profile right now and I look at them, is it you sharing a bunch of nonsense?

♦ Is it you sharing a funny cat video?

♦ Is it you sharing what someone else said but there is no caption to go with it?


You’re telling your audience that all you do is share and they aren’t going to get any value from what you got going on your “business card.” So why would they want to follow you, be your friend, or watch your stuff?


Think about these 5 things when it comes to giving yourself a Facebook facelift. Your last 5 posts should always match this.

  1. Who you are (something personal)
  2. Something about your family (Maybe you’re a mom, dad, spouse, aunt; what matters to you).
  3. Indirect product post (Testimonial)
  4. Indirect business post (success quote that you can relate to your business)
  5. Engagement post (Has NOTHING to do with your product or business) I actually give an engagement post to my Elite Heelers inside the Heels Up Academy every single week on Monday that they can use on their page.



Facebook Profile Images:

Your featured photo can be many things. Here is an example of the one I currently have on my personal page.



I personally have on my Facebook page a “follow me” featured photo. Sometimes it’s important that people are told what to do. Other examples of what you can put here:

  • If you are in a weightloss company you can feature a before/after of the week or new challenge that you had some results from. Maybe you have a testimonial text message from one of your weightloss products.
  • If you are in a makeup company and you have a before/after of your beautiful face from the look of the week.


What is this featured image for? It’s going to drive people to look down below at the links they can click on. These are the links to your other social media platforms or even your website. I personally have my Instagram, SnapChat, Pinterest, Twitter, etc!


I don’t have “come enroll with me” but instead you can use Calendly, a way for people to book you or Google Doc link or quiz. (Interested in working with me, click here to take a short survey.)

You want this featured photo to allow the person who is viewing it to say, “hmmmm, what is that?” (P.S. Do not share the name of your Company or product here, you want to force someone to reach out and ask that.)


I use my cover photo to promote whatever it is I have coming up (i.e. Challenges, doors opening for my Elite Community). My profile is set up specifically for my brand but maybe you have a challenge coming up that you are doing inside your VIP Facebook group for your products or your upline is doing a presentation that you can promote.

This cover photo is an opportunity for you to showcase your before/afters and who you are. You can change this weekly depending on what you are promoting.


Your Facebook profile picture should be up close and personal of you. This is your profile not your boo boo kitties. LOL (That was from Empire, I just HAD to give myself that one. Shout out to all the Empire fans, where you at?)

All of your profile images should be the same across the social media platforms = consistency.


Your Facebook Intro:

Bio: Here is where you will share a little bit about what you do.  Have a little fun with it! You want to drive people to click the follow button (so make sure you have this activated). Here is an example of mine below:



You can also put follow me for free weight-loss tips or follow my journey for free makeup tutorials. Make people want to click the follow button AND want to pay attention to who you are and what you have going on.

Make sure that your timeline is not cluttered with other peoples value. It should be your value.


This is all important information to follow as Facebook is always changing the algorithm and you want to make sure you stay on top of it.


In your Intro area you want to avoid having the name of the company you are with. In fact, you want to avoid this anywhere on your profile.


I also added the location I am in so I can connect with others that are local. I have actually recruited people just because of the area that I live in.



Let’s recap,

1. Give your Facebook a Facelift so it pops

Think about these 5 things when it comes to giving yourself a Facebook facelift. Your last 5 posts should always match this.

  • Who you are
  • Something about your family
  • Indirect product post
  • Indirect business post
  • Engagement post


2. Take some time to review your Profile image, Cover photo image, and Featured Image to see if there are any updates to be made

  • Make sure your Facebook Profile should be up close and personal of you.
  • Utilize the  cover photo to promote whatever it is you have coming up.
  • Try changing your featured photo to drive people to click that follow button.


3. Share a little bit about yourself in your bio area. Make people want to click the follow button AND want to pay attention to who you are and what you have going on.


Make sure you share this with anyone on your team or friends that can find value in this weeks episode.


Let’s Slay Online Sales!


Marina Simone

Free download:

Heeler Resources:SOS Social Media Tracker!


Click the Pink Button below for your FREE Download↓



Please keep in mind that this blog post contains affiliate links. Please note that I only recommend tools that I personally use + love and I always have my Heelers best interest at 💗.


More Resources for you to Slay Online Sales:

Moms and Heels Network Marketing


Elite Academy – Learn More

Learn how to Slay Online Sales by creating an influence on all social media platforms to build an online empire! The Heels Up Academy is a monthly membership community filled with Marketing Heelers that are flourishing by leveraging Facebook, Instagram, LinkedIn, Pinterest and many other social media platforms to build their empires ALL FROM HOME. #PantsAreOptional


Social Media Launch System – Learn More

Launch your biz online in 30 days using the EXACT strategy I used to build an organization of 20,000 customers and distributors. In 3 simple steps, I show you how to increase ENROLLMENTS, ATTRACT LEADS without being salesy, and convert more SALES for your business! In the Social Media Launch System, I’m literally giving you the EXACT roadmap I used to run my 2 multiple 6-figure businesses. If it worked for thousands of clients, I know it will work for you!





The Leader Lab – Learn More

If you are tired of dumping money on do-it-yourself courses and wasting hours of your time away from your family to build a duplicatable system on social media while building an attractive brand that creates residual income. All you have to do is follow the formulas + blueprints that I have created and simply PLUG + PLAY. No more feeling guilty because you are spending 5+ hours a day on you phone ignoring your kids and family trying to build your business on social media.




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