You know that InMail dance we all hate dealing with sometimes? Guess what? With LinkedIn, you get in touch with prospects where they’re most likely to respond to you. That's amazeballs! The marketer-friendly algorithm has a bot that categorizes every update you post (even if it’s just an image) into either
or 3.) Clear
Content is then left on the feed to temporarily measure engagement. Things like comments, likes, and shares will signal whether your content is good enough to pass the stage 3 of the algorithm’s spam filter. Good to know yes??
It’s a good idea to regularly review your connections, delete anyone who isn’t relevant, block creepers, and most importantly, get in touch with people who can help build your business. You can message or delete anyone directly from the Connections tab on the homepage.
It’s best if you start out building an engagement group so you can build a community of like-minded people. The cool part is that adding people to a group starts building a community that you hand pick yourself! If you post a new podcast, it goes in the group. If you post a new blog, it goes in the group.
Whats AMAZEBALLS about LinkedIn is that groups don’t need as much attention as Facebook groups do.
This means less work for you!
For prospecting, Angela recommends that you use LinkedIn’s search functionality upgrade to premium, which uncaps the limit on your searches to find prospects. It also gives you the ability to use a tool that helps you find who you want to talk to. This platform helps you to automate some of your daily tasks like messaging, prospecting, lead generation, and follow up (it automatically follows up for you every 3 days). She also suggests using LinkedIn once a day ONLY on Tuesday, Wednesday, and Thursday.
Helpful tip: Getting back to people in your message inbox the next day shows people you’re busy.
The Sales Navigator lets you type in a keyword for the people you’re looking for (for example: fitness, beauty, network marketers) The filters allow you to really define the industry/ type of people you’re looking for, which is SUPER helpful if you’re already busy! Leonard is a separate entity from LinkedIn, but will automatically send a follow up message to anyone you message who hasn’t yet opened the message. Leonard sounds like a guy I want to get to know!
The KEY for success on LinkedIn is to create a conversation and ultimately take them from an engagement group member to and interested prospect in the opportunity you’re offering them. Angela sends about 100 connections per day. The max is 200 allowed per day to people that match your target market using the search software.
LinkedIn Articles (or the “Pulse”) is content that is integrated into your LinkedIn homepage feed. The publishing platform has over 130,000 unique, original articles. Since less than 1 percent of LinkedIn users have published a single article on LinkedIn.
How does this help you? Something as simple as republishing your content can put you in a unique group of contributors boosting each piece of content you create. You can convert your blog posts into LinkedIn article content to get more traction back to the website. And the platform’s algorithm? Native posts published through this platform seem to get more love than external links. Say what?! I am getting so amped just writing this. This is an untapped opportunity Heelers!
FYI-It’s okay if you’re not a blogger. An article can be a Facebook article you broke down even more, a Facebook Live you did and then transcribed, a podcast, etc. Your article may be searchable both on and off LinkedIn, depending on your profile settings.
Having your public profile set to “everyone” will distribute your articles publicly. This is recommended since it means more eyes on you! But remember that your content will be displayed to a PROFESSIONAL audience. This just means that you have to adjust your verbiage accordingly.
Tips for using LinkedIn Pulse articles:
1.) Feature a Keyword that makes it easier for your audience to find you
2.) Use algorithm grabbing headlines
3.) Publish frequently or on a schedule
4.) Promote your own post- don’t rely on LinkedIn alone to spread the word
5.) Add images
6.) Publish at times that a professional would most likely be reading during the day. (Angela recommends between noon and 5pm)
7.) Stay consistent/engaged
LinkedIn lets you ask other professionals you’ve worked with to write recommendations. Even though the platform endorsements may be popular these days, it’s the recommendations that benefit your business most. Make sense? My girl Angela knows her stuff!
If you haven’t been using LinkedIn up until this point, no worries. It’s never too late to start. I hope you guys learned a lot from this (I know I did!!) and a special thanks to Angela Brooks for sharing her insights and knowledge with us today.