In this episode, I get the opportunity to be interviewed by a total STUD, John Melton. He has inspired my throughout my journey in this business and I’m so excited to chat with him today. 🙌
He’s been someone I’ve looked up to when it comes to business branding and the Network Marketing business. I’m so grateful to have this human in my life.
Before I share more, if you're new here, HELLLLERRRRR and please keep in mind that this blog post contains affiliate links.
If you use them, I might be rewarded credit or a small commission of the sale (no extra cost to you). Please note that I only recommend tools that I personally use + love. I ALWAYS have my Heelers best interest at 💗.
I’ll start with a little background info on me. 👠I was introduced 8 years ago to the Network Marketing business because a good friend of mine saw an opportunity with me.
I was working in a cubicle for a boss who did not appreciate me. What made it worse was the fact that I was missing my daughter’s milestones: mainly, her first steps. 👶
Last month it came full circle because I was able to watch my 8 month old start to take her first steps. We were able to get it on video too!
So it’s safe to say this business has not only brought me financial freedom, but freedom to be present in my kid’s lives.
I initially got involved in the Network Marketing business because I just wanted to make an extra $500 a month so I could rid myself of any and all overtime I was working. Then it turned into so much more than that for me.
I’m living in my dream home, I’m happy, and I’m soaking up all the time I can with my girls.
In 2014, I started dabbling in business branding. I realized I wanted to build solely on social media📲. This was when a shift happened for me and I really started showing up.
I love high heels and that was where the birth of my brand, Moms and Heels began. I help entrepreneurs with branding and my ultimate goal is to get thousands of moms from the #cubicle2throne 👑.
If there are people out there who are using Instagram™ for business, but don’t feel like they’re using it to its fullest capacity, I have a couple pieces of advice.
First, there needs to be a paradigm shift.
People seem to think that when there is a new social media platform out there, they need to forget about the first and start all over. This is definitely not the case.
📌PIN FOR LATER
The second misconception that people have is thinking that you need to be a social media influencer to be successful. 🙅♀️ These two thought processes are paralyzing people when it comes to growing and building a social media following on a platform like Instagram™.
People are looking 👀 for you. They just don’t know it.
They can’t find you because you’re not raising your hand. Get out there and tell your story because there are people who will reach out to you. Please get it out of your head that you have to be perfect to have success on Instagram™.
Instagram™ is literally the perfect place to do that.
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Most of the time, we think we have to create new content constantly. Not true. One helpful trick I use is re-purposing content. For example, let’s say you make a fun little video on TikTok™.
You could then go ahead and post that video to Instagram™ story to give people a little snip it of the fun, silly version of you. This can also be shared to your Facebook™ Story at the same time which means your hitting two platforms at the same time.
If you do a Facebook™ Live stream, you can re-purpose that also. I usually do a quick edit down to a 2-5 minute video highlighting the tips I discussed in the Live stream.
You could also screen shot it + mention it in your story. You could post a link in your bio driving people back to your Facebook™ business page.
Repurposing content is key and the sky is the limit when it comes to the different ways you can do it.
If I go live on Instagram™, I don’t make it a big professional thing. I show up as myself. Sometimes I don’t wear make up. At the end of the day you want to show up as your genuine self.
One of my goals on Instagram™ is to show the mamas out there that they can show up as themselves, and that’s enough. This is what works and this is what draws people to you.
Going live on Instagram™ isn’t complicated. Show up once a week and shoot the ish with your peeps.
Figure out what your thing is and be consistent.
Instagram™ Live is tied to Instagram™ stories for a reason. It could be you giving glimpses into your day. It’s as simple as that.
If you have an audience that’s following you, don’t overwhelm them with the same stuff in your feed over and over again. For example, if you do a podcast don’t make every single post about the next podcast.
You don’t want to flood your audience’s feed with the same words and verbiage because chances are they will unfollow you.
Don’t use the same hashtags over and over because Instagram™ can shadow ban you. Anything that even resembles spamming can get you into trouble.
I would suggest leaving the hashtags in your comments section because they can ugly up your post. Make sure the hashtags relate to your post.
The magic of the hashtags are you connecting with people who are following the hashtags.
Let’s sum it up with three strategies you can focus on right now:
Learn how to repurpose your content. The trick is driving people from one of your platforms to the next.
If you created content that did well on Facebook™ for example, repurpose it and use it on Instagram™ (whether you turn it into a story, a Live, a post, or an IGTV™ is completely up to you.
Your content needs to be you being you. It could be something special you do with your audience once a week. Look for ways you can bring awareness to what you are, educate about what you love, and convert other humans like you.
Hashtags can be super helpful for connecting with people like you. People searching hashtags on Instagram™ is as common as people searching on Google™.
Search and follow a hashtag on Instagram™ that has to do with what you do. After that, start engaging and commenting. This allows you to start forming relationships with other people like you.
You have a voice and you have an impact. People are looking for you and they want to hear what you have to say. Have some fun with it. I promise you that if you play with it, you will learn what works and what doesn’t.
Social media experts are saying that IGTV is going to become bigger than YouTube™. Let that sink in for a minute.
This is something that you could get in front of and leverage right now! So get out there, start sharing, and connect with other humans like you.
Until next time Heeler!
Xoxo, Marina Simone
More Resources for you to Slay Online Sales:
Learn the ONE secret that DOUBLED my DMs on Instagram™ in 72 hours! How to slay YOUR Instagram™ Stories by turning your viewers into SALE$
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Running out of what to post on social media? Or maybe you need a boost on on your Facebook™ live or an Instagram™ post?
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Learn how to Slay Online Sales by creating an influence on all social media platforms to build an online empire! It's time to leverage Facebook™, Instagram™, LinkedIn™, Pinterest™, TikTok™ to build your empire ALL FROM HOME. #PantsAreOptional
The Leader Lab –
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Social Media Launch System–
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Email Marina at firstname.lastname@example.org
Connect with Marina on Facebook: Facebook.com/momsandheels
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