In this video, I get the opportunity to do a private coaching call with my girl, Rhonda Clark. I start the call by first asking her to tell me a little bit about herself 🤗.
She tells me that she has been in direct sales marketing for seven years with the same company. She loves the work she does, aside from the struggles she sometimes faces.
She has recently taken her sales marketing online 📱, and it has upped her game even more!
Before I share more, if you're new here, HELLLLERRRRR and please keep in mind that this blog post contains affiliate links.
If you use them, I might be rewarded credit or a small commission of the sale (no extra cost to you). Please note that I only recommend tools that I personally use + love and I ALWAYS have my Heelers best interest at 💗.
Rhonda took my Instaboost social media workshop online and it’s helped her to start generating sales on Instagram. She’s still hitting a few bumps in the road from time to time, which is totally normal.
In the end, we’re all working with a learning curve and it’s OKAY.
📌PIN FOR LATER
The social media world is constantly evolving so you’re never going to feel like you’ve mastered it 💯 percent. I’m always adding more to my online Instaboost course because Instagram is always changing and updating.
I also do this because my goal is that you NEVER 🙅♀️ have to take another Instagram training course ever again.
Next, I asked Rhonda what her struggles have been with marketing on Instagram. One struggle she mentioned is hashtags.
When it comes to hashtags for social media, I think it’s really important to narrow it down to who we are, what we love, and where we shop. This is what I personally look 🔍 for when searching for hashtags online.
The hashtags “financial freedom” and “residual income”, for example WILL NOT be helpful for you to use. Please AVOID these!
People posting these hashtags on social media are typically trying to sell people the concept of financial freedom.
They’re not the part of your target audience on Instagram. The people you’re targeting may not even realize they need financial freedom or know what residual income is.
Most of the time we think we have to use these big hashtags, but the key is niching it up. Make sure the hashtag isn’t too broad and targets the audience you’re trying to reach.
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A lot of people struggle with using hashtags on Instagram because they’re using generic ones that target all the wrong people.
If you’re in the weight loss industry for example, it would be perfect to follow/recruit someone who blogs about healthy recipes. Think about it for a minute. Their audience is already interested in loosing weight.
These are the people who would be interested in a weight loss product.
If moms are your target audience for example, ask yourself:
What are things that moms do?
Where do moms shop 🛒?
What do moms 🗣️ talk about?
What are some problems moms are looking to solve?
These are super important questions you need to think about when it comes to utilizing hashtags on social media.
If you’re creating a Facebook group to target people, I have a quick hack 💡 for you when it comes to the name of your group.
You can keep the name of your group, then do a dash, and change the back end of the name.
For example, I have a Health and Wellness Facebook group and I change the back end based on the challenge I’m doing that month. It could be – Intermittent Fasting or – Keto or – Raw Food.
Changing the name of the Facebook group also notifies 🔔 all the members in the group. I recommend doing this change (after the dash) every month or so.
It’s also good because it keeps your group fresh in the group members' minds.
Most of the time people are naming their groups without driving anyone to the group.
I do this because I know that people who want to generate online sales aren’t searching for “Heeler”. I specifically put Slay Online Sales on the back end so it could be easily searched.
It’s not just hashtags and search terms. You should be driving people to your group using your Facebook + Instagram stories along with any live videos you do.
I would recommend mentioning your Facebook group this once a week. Make sure you have a link in your bio on Facebook and Instagram profile also.
One of the things that gets misconstrued when it comes to social media success is that people think they have to be all in and all at once. This isn’t true. Find new ways to repurpose your content for all your social media platforms. Find ways to talk about what you’ve got going on on social media.
Don’t put all your eggs in one basket 🧺either. What if you’re only focusing on your Facebook business page, and then you get shut down? That would be devastating!
BUT if you’re using more than one social media platform to market your business, you still have opportunities ✔️.
I want to invite you to effectively build a personal brand across ALL social media platforms, not just one. Repurpose your content so if, God forbid, Instagram or Facebook shuts down you have your content in more than one place.
Create an 📧 email list because no one can take that form you or shut it down.
Not sure how to repurpose your social media content or build a brand online? Be sure to check out my Elite Academy, where I teach you how to build a successful brand and slay online sales.
It’s a sweet space that will help you grow in your business, especially if you don’t know where to start.
I hope you found value in this coaching call. I look forward to hearing how you applied these Instagram hashtags tips and tricks in your biz!
Until next time Heeler,
Marina Simone xoxo
P.S. Incase you missed the special announcement above…
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Your Money Maker Branding Kit –
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Running out of what to post on social media? Or maybe you need a boost on on your Facebook™ live or an Instagram™ post?
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The Leader Lab –
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Social Media Launch System–
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Email Marina at email@example.com
Connect with Marina on Facebook: Facebook.com/momsandheels
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