Hey there Heelers! Yes, it is true.
Instagram is now the fastest growing Social Media Platform app!
They just hit 1 BILLION active monthly users and now with the new IGTV video, Instagram is creating a HUGE hysteria the Network Marketing business.
In this Episode, we are going to talk about the pros and cons to Instagram and Facebook and which platform to start with based on who YOUR target audience is for social media.
I know you are asking me right now… “Marina, you have been telling us to use Facebook this whole time, what do we do now?!”
I’ve built a multiple six-figure Brand and Network Marketing Business using Facebook Business. I have 15k plus followers on Instagram and I have recruited from Instagram into my Network Marketing Business before. So I promise you I am qualified to teach you this information. LOL
Facebook has more overall users, however their growth has stalled to 3.4%
Instagram is growing faster at 5% quarter to quarter.
When something new is launched on a social media platform, what happens? It sky rockets right away, but don’t think that you have to forget all about using Facebook for business, drop it, and replace it by marketing your business on Instagram.
All this means is there is a new gadget you can now use to leverage your following on Instagram. It’s a good thing!!
Remember SnapChat? (LOL I’m actually waiting for it to be a RIP moment like Periscope… but I will just leave that there.)
Well, a lot of users are now switching to Instagram because of the Instagram Stories. These stories are now catching more attention because of the features they have and my favorite, the Swipe Up! Swipe up is when you can take someone off the Instagram platform and on to your Blog, Facebook Live, and so many other awesome gifs, stickers etc.
Yes, SnapChat has the swipe up method but that platform is just not as large as Instagram’s, so that’s why users are moving over to Instagram.
Even the Celebrities are moving over and repurposing their content!
I personally like to use the ATM (add, tag, message) system in my Facebook groups when building my Network Marketing Business. Why? It’s because Facebook groups are HUGE and it’s the easiest way to expose someone QUICKLY.
So I want you to think about this, if you are using Facebook groups to grow your Business, you’re going to have to grab people on Instagram, find them on Facebook, add them to your friends list in Facebook, and then get them into your Facebook group. You will also have to start sending them links, then you should follow up with them. With Facebook groups, you are capturing them.
There is no ATM process on Instagram.
If you target audience is 30 or younger, Instagram will be awesome! There are a lot of millennials on Instagram and it’s a great way to promote your product.
You can also cross promote, where you get people from your Instagram to go to your Facebook page.
NO. You don’t have to do this, you can repurpose your content. You can have a different message on each platform. For example, I use my Instagram business page as a ‘behind the scenes’ look and have tons of fun on there.
Not everything you put on your Facebook business page HAS to be on your Instagram page. You will be able to reach more people if you provide a different message to each of your target audiences!
Need a BOOST when it comes to your recruiting?
I am launching a 12 week bootcamp July 16th!
We are now taking applications for 40 spots ONLY!
Simply email firstname.lastname@example.org for your interview time with Marina Simone.
You can also go to boot.momsandheels.com to jump right in and save your seat!
Please keep in mind that this blog post contains affiliate links. Please note that I only recommend tools that I personally use + love and I always have my Heelers best interest. 👠❤️
More Resources for you to Slay Online Sales:
Elite Academy – Learn More
Learn how to Slay Online Sales by creating an influence on all social media platforms to build an online empire! The Heels Up Academy is a monthly membership community filled with Marketing Heelers that are flourishing by leveraging Facebook, Instagram, Linked In, Pinterest, and many other social media platforms to build their empires ALL FROM HOME. #PantsAreOptional
Social Media Launch System – Learn More
Launch your biz online in 30 days using the EXACT strategy I used to build an organization of 20,000 customers and distributors. In 3 simple steps, I show you how to increase ENROLLMENTS, ATTRACT LEADS without being sales, and convert more SALES for your business! In the Social Media Launch System, I’m literally giving you the EXACT roadmap I used to run my 2 multiple 6-figure businesses. If it worked for thousands of clients, I know it will work for you!
The Leader Lab – Learn More
If you are tired of dumping money on do-it-yourself courses and wasting hours of your time away from your family to build a duplicatable system on social media while building an attractive brand that creates residual income. All you have to do is follow the formulas + blueprints that I have created and simply PLUG + PLAY. No more feeling guilty because you are spending 5+ hours a day on your phone ignoring your kids and family trying to build your business on social media.
Are you thinking of coaching?
You can learn more about working with me by clicking here.