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October 19, 2020
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October 30, 2020

How the Instagram Algorithm Works and How To Optimize It To Work For You

Does the Instagram algorithm give you a headache? 😩


Trust me, I get it.

You need to understand how the algorithm actually works, so you stop stressing out about it.


⬇️ Press Play on the video below if you don't feel like reading ⬇️


But here's what I want to say first…Great content that emotionally connects your audience to you, that emotionally triggers your audience will always trump the algorithm.


Instagram will show your content to people that you have a relationship with.


So if you're not using my 3-3-3 method for turning a lead into a prospect and for turning complete strangers into your BFF, I highly suggest you get yourself to that free webinar ASAP.



Because if you aren't creating new relationships and you keep expecting people to just come to you on Instagram, guess what boo-boo….


You're going to be stuck for a minute.


So what constitutes a relationship on Instagram?

▪️ Someone that DMs you. (DM on Instagram means, Direct Message – it's a way for someone to get in your inbox and have a deeper conversation with you.)


▪️ Another way would be when someone watches your stories and actually replying to them.


▪️ They are commenting on your posts, reels, IGTVs


So of course, we want to find ways to get the conversation going with our audience.


My 3-3-3 method will help you do this by creating an authentic and real relationship without cold messaging. 



The Instagram Algorithm


So how does it actually work? 🧐



You post something and then Instagram is going to push that to a certain number or percentage of people that are following you.


If people engage with your post, the Algorithm is like….“Oh, okay, this post might have something going on.”


And it's going to try to show it to even more people and more of your audience. Now, if people stop engaging or don't engage organically with that content, Instagram is going to pause on showing it to any more people. 



Your content is actually ranked by the number of engagements, how long someone sits on that if they look at the post if they're liking if they swipe if they're watching the video…all of this will come into play when it comes to the algorithm.


So here are 3 quick tips that I want to give you with Instagram and how you can keep people on your posts longer.


🌟Tip #1 – Instagram Reels

Reels are popping off right now.

I'm actually going to do a whole blog on Instagram Reels, especially for network marketers and how you can leverage reels to grow your business while growing your following.



Did you know that Instagram Reels sit in the “Explore Page” on Instagram, a place that more than 50% of Instagram accounts use every month?


But here's the deal.


If you're not posting at least two to three reels a week and you're not posting it on your profile grid, you are losing out on growth.


Looking to create your own unforgettable graphics? It's easier than it looks! Check out my FAV content creating website, CANVA!



Canva lets me create all the branded images for my business and is SO simple and easy to use, even for beginners. I mean, HELLLERR it's a no-brainer. 


Click here to get started!


🌟Tip #2 – Carousel Posts


What do I mean by that?


You want to post many photos on one Instagram post so people have to swipe ➡️.


This keeps people on the platform longer AND most importantly, on your post longer…and eventually keeping them on your profile longer.


So not only are they going to read a long caption but they're going to swipe and stay on your profile a little bit longer.


⬇️My example swipe post ⬇️



View this post on Instagram


A post shared by Marina 🔝MLM + Branding Coach (@marinaannsimone) on


Carousel images have an average engagement rate per post of 1.92% compared to 1.74% for images and 1.45% for videos.



And get this, The engagement rate per post goes OVER 2% when all 10 carousel slide images are used in your post. 



Helllllerrrrr? What are you waiting for! Let's see some more carousel posts on your Instagram feed.



🌟Tip #3 – Long Captions


Here's the deal, if you're writing short captions, people are just going to read it real quick, look at the image, then boom, they're gone. 👋


If you write a long caption and emotionally connect your audience to you, it's going to keep them on your profile longer. 👏


This creates engagement, gives you a higher ranking, and Instagram will show it to more of your audience.


So I want you to get into action ASAP and implement these 3 tips I just shared to increase ⤴️ your engagement and increase you being seen by more of your audience.



Posts with longer captions generally had a higher engagement rate than those with a shorter caption.


This shows that the






Are you a Network Marketer looking to spend less time texting that long list of customers? 

What if you could reach all those customers at the same time, with just the touch of a button?


Then you have to check out one of my all-time favorite apps, Project Broadcast.


It allows me to easily keep track of conversations, send out mass promotional texts, and so much more! 


Sign up HERE for a new Project Broadcast account and receive DOUBLE credits for your first month!


The algorithm doesn't have to hurt you. You can actually use the algorithm to work for you. 💞 


And if you aren't using Instagram yet, I think it's time to dip your heels in! It's projected that in 2023 the number of Instagram users will reach 125.5 million active users. 



Now let me know below, what is the number one struggle that you have with Instagram when it comes to building your network marketing business?


I want to get back to you and answer some of your questions. 👠



Marina Simone


Please keep in mind that this blog post contains affiliate links. Please note that I only recommend tools that I personally use + love and I always have my Heelers best interest at 💗.


More Resources for you to Slay Online Sales:



Moms and Heels Network Marketing


Elite Academy – Learn More

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Social Media Launch System – Learn More

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The Leader Lab – Learn More

If you are tired of dumping money on do-it-yourself courses and wasting hours of your time away from your family to build a duplicatable system on social media while building an attractive brand that creates residual income. All you have to do is follow the formulas + blueprints that I have created and simply PLUG + PLAY. No more feeling guilty because you are spending 5+ hours a day on your phone ignoring your kids and family trying to build your business on social media.


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