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Why You Need Video Marketing to Create More Sales on Social Media

You’re probably wondering if you need to be using video marketing to generate leads for your network marketing biz/online brand, and how you can create effective videos, confidently, to make more sales. 🤔



More and more online marketers and network marketers are now searching for video ideas, network marketing tips, and network marketing training on social media to find more prospects for their business. You’re in luck because you’ve landed in just the right place. 👌


So, How is Video Marketing Important for Your Network Marketing Business or Online Brand? 👇


85% of all internet users in the U.S watched online video content monthly on any of their devices.


54% of consumers want to see more video content from a brand or business they support.


88% of video marketers are satisfied with the ROI (return on investment), of their video marketing efforts on social media.


✨ Video Marketers get 66% more qualified leads per year.


✨ Internet users spent an average of 6 hours and 48 minutes per week watching videos online in 2019.


In this episode of the Slay Online Sales Series, 👠 I’ll be sharing with you: exactly Why You Need Video Marketing to Create More Sales on Social Media + an added BONUS of 5 Tips to Create Instant Confidence on Video


I remember the first time I hit the go live button on my Facebook. 🎥


I remember sitting there SO excited. I was up so close that you could literally see up my nose, boogers and all. 😂 I was like ‘Wooahhhh, I’m LIVEEE’.



When I look back at that video today I get sooo embarrassed. 🤦‍♀️


But when I think about that moment right before I went live, I remember being so nervous that my hands were sweaty my stomach felt like it was in complete knots. But I pushed forward because I kept hearing that video marketing was the way to go when building my network marketing business and personal brand online.


To this day, I’ll tell you, I still get super nervous before recording a video for my blog, Facebook live, IGTV, and before I get on stage… Even now, making 7-figures, I get nervous! So, I want you to know right now that you’re NEVER going to feel 1000% confident when it comes to creating video marketing content. But there are some tips and tricks that I want to share with you on how you can create more confidence and really get over this ‘gotta be perfect’ mentality. 🙅‍♀️


Look, I show up in a mom bun because it's REAL LIFE. I didn’t have time to do my hair, but I had videos that needed to be done. 👠💪


I want you to imperfectly show up as YOU, Heeler, and know that it's okay! If you make mistakes, it's not the end of the world. But here's the deal: Video marketing is an absolute must, especially right now on social media. People are scrolling and looking for value, looking to be educated, and looking for opportunities, and YOU have that for them! I’m sure of it. 


And if you’re brand new and this is the first time coming across my blog, hellerrrrrr! 👋 My name is Marina Simone and I teach busy moms how to slay online sales by identifying their brand and mission they want to make on social media while going from the cubicle to the throne. 👑👠


I've built a 7-figure empire all online and all from the comfort of my home (sometimes not wearing pants #momlife).


We have a supportive community of Heelers inside of the Moms Who Slay Facebook group. (Feel free to join, it's completely free), where we share online tips and tricks all the time, to help you successfully build your network marketing business or your personal brand.


Network Marketing, Video in Marketing


Today, I'd introduce you to a very special client of mine, Sue Henry. 👏


I freaking LOVE her, she's so incredible. Sue has actually spoken on stages all around the world. As we were creating her brand and helping her with her coaching, I said you know what, you have this confidence that comes out whenever your doing videos and you have this amazing presence whenever you're on stage.


Since it's all about the posture, the presence, and the plan on social media, I asked Sue if she was open to sharing with you a few ways where you can become more confident on camera, feel better prepared, and also not leave behind the opportunity of video marketing because you're scared.


📌 I want to again remind you that you can imperfectly show up, just as you! Below are Sue Henry's teachings of her 5 Tips to Create Instant Confidence on Video. So grab your pen and paper, its time to take notes. 📝 You’re gonna love this, I just know it!


Sue Henry

Sue Henry teaches women how to impact more lives – in less time and with less effort – by being a guest on podcasts listened to by their ideal clients! Sue has had more than 5,500 people from 18 countries attend one of her butts-in-seats trainings. She’s shared the stage with Jack Canfield, Brian Tracy, Bob Burg, Ivan Misner, Keith Ferrazzi, Stephan M.R. Covey, Lisa Nichols, Janet Attwood, Ann Sieg, and more! Her coaching program gives women a step-by-step process to successfully generate leads and sales from podcast guest appearances. Podcasts are the perfect venue for women who want to speak as a way to impact and grow their business… consistently and predictably! Sue and her husband are organic, grass-only dairy farmers in SE Minnesota. They have 6 grown kids and 6 ADORABLE grandchildren. She loves to read regency romances, cook, road trips, and attend marketing conferences and events!



Do you find yourself afraid of getting in front of the camera? Do you have anxiety when it comes to what kind of videos to post? Does creating a video fill you with dread? Do you create a video and then cringe at the final product


If you can relate to any of the above, then this post is perfect for you! 🙋‍♀️


Here are 5 ways to slay your camera experience, become more confident in your videos, and create more sales on social media:


Confidence Tip #1: Become the Attractive Character


Think about a time in your life when you knew you were IT. 💁‍♀️ The objective is to remember a time when you were on fire.


It could have been in your business, your personal life, your financial life, or even your high school days. The key is to harness that amazinggg feeling you had when you slayed a moment or situation before getting on camera. Carry yourself the way you did at that exact moment. Smile the way you smiled and embody that character. This will make your camera experience much more pleasant for both you and your viewers.


Network Marketing tips and success


Once you’ve identified that moment, write it down. Then, before hitting the Record button, immerse yourself in that moment. Bathe in the feelings of awesomeness. Carry the same confidence you had in that moment with you in front of the camera. If you build on that energy, you will naturally manifest confidence. ✨ After all, true confidence doesn’t come from outside factors, it comes from within yourself.


Confidence Tip #2: Write Down What You Want to Say and Practice Before Going Live


Going live on a whim with no plan is not a good idea. 🚫 


The main reason people go on social media is to be entertained, informed, or engaged. You need to have a plan if you want to engage people. - Sue Henry Click To Tweet


Start off by writing down what you want to say. 📃 Next, condense it down using bullet points on index cards. Finally, practice your talk out loud at least ten times before turning your camera on. Once you go live with bullet points in front of you and your talk practiced, the glitches will disappear. 🙏



This leads to a natural flow, which makes you appear more knowledgable and confident on camera. Your personality will shine through 🌟 and as a result, more people will jump on. This will make a HUGE difference in your Network Marketing business or Personal brand, and the way you come across to your audience.


Confidence Tip #3: Use a Teleprompter App For Your Prerecorded Videos


There are a TON of teleprompter apps you can use that allow you to control how fast or slow the scroll is. The trick is to play around with different services and see which one works best for you. Some teleprompters are known to cut you off at the end, but a quick trick to remedy this is to let it scroll down for several seconds and add in another word so you don’t get cut off in your prerecorded video.


If you’re doing any type of video that is prerecorded, we suggest you use a teleprompter to keep you on point. This helps with the flow of your video and decreases the chances of you tripping over your words. 😣 It’s also a good idea to run through the script a few times before recording so you can get everything right from the pauses in between your words to the speed of the scroll.


It’s important to note that using a teleprompter is not a good idea if you’re doing any type of a live video. If you do decide to go live, stick to writing down your main points on paper, and practicing what you want to say at least 10x.


Brand Awareness on Instagram

Confidence Tip #4: Print out a Picture of Your Ideal Client and Speak to Them When Looking at the Camera


When we talk, we’re used to engaging with people. We’re used to seeing things like their emotions, facial expressions, and hand gestures. We suggest putting a hole between their eyes and sticking the camera lens through it.


You should pick a picture of someone who embodies your ideal prospect and looks engaged. This simple exercise allows you to speak in a way that is more personal and more targeted toward your audience.🗣 Be sure that the person is smiling in the picture 😁 because then it’s as if you’re talking to someone who is more receptive to your message. This will make a huge difference in your videos because you’re talking to someone who is engaged rather than an inanimate object (the camera).


Confidence Tip #5: Have FUN + Let Your Personality Shine


This one can be easy to forget but is SO critical. There will be times that you're not perfect and that’s OKAY. Who can really relate to perfect anyway? The key is to have fun and be yourself. 🥳


People appreciate organic content and want to see you in your natural element. Give people a sneak peek into your life.


What are your hobbies? If you enjoy painting, for example, give people a glimpse of you creating some art. If you’re crafty, share some of your everyday craft hacks with your audience. This way, you’re having fun doing you, while also coming across as authentic and relatable. Being all ‘business' all the time can turn people off to what you have to offer. One of the best tools you have to offer is being YOU and we hope that you will embrace that.


When you’re making a video things will go wrong. That’s just Murphy’s Law.


Life happens – 

Kids will come up to you.

Your house may be messy.

Something may be going on in the background that’s out of your control.


The trick is to go with it and just be HUMAN. The beauty of going live is the ability for people to see our imperfections. These imperfections don’t distract people from our message, but instead, add the human element to the message. 💖


Want to know how I create beautiful sales funnels that convert my visitors into leads and then customers…? Click Funnels Gives You The Tools And Strategies You Need To Market, Sell, AND Deliver Your Products Online

Click HERE for your 14-day free trial to see how Click Funnels can help grow your network marketing business or online brand!


It’s so easy to get caught up in our own insecurities that we miss the opportunities presented to us. These same insecurities are what attracts others to us because they’re looking for real, raw, and relatable. Instead of hiding these insecurities, bring them to light. 💡 Share them with people. OWN them. At the end of the day, your audience wants to see authenticity. There’s nothing more genuine than embracing, sharing, and poking fun at your flaws.


Making live videos are a great way for your audience to get to know you. They’re also an opportunity to connect with your audience on a level that is beyond superficial. Once you’re confident in your ability to impact others, your business will THRIVE. 💸


As you can see, creating a video (live or prerecorded) is a great way to attract new humans to your Network Marketing business or online brand! Despite your fears and flaws, you need to produce video content for your audience. Showing up with confidence on the camera is a must. ✔


You can build confidence by becoming the attractive character. Before going live, think of a time in your life when you crushed it. Think about the confidence you felt and then embody it in the video.


You can avoid uncomfortable pauses or “ummmm’s” by writing down exactly what you want to say and practicing it beforehand. Make sure to practice out loud at least 10x. If you do this before you go live, you will radiate more confidence when you speak.


You should use a teleprompter for prerecorded videos. This will help you stay on point and speak in sentences that flow. Do not use a teleprompter when going live because it can come off as robotic. These should only be used in prerecorded videos since choppy ✂ moments can easily be edited out. 


You should print out a picture of your ideal prospect and stick it to the camera. Make sure the picture is of someone who looks engaged. This way you can speak in a way that is confident and in line with your target market.


Make sure that every time you create a video, you have fun with it. If you go live and something goes wrong, it’s not the end of the world. Instead of seeing interruptions as bad, start seeing them as an opportunity. As long as you’re having fun and being genuine, you will come across as confident.


Looking to create your own ‘unforgettable' graphics… then you'll want to check out my FAV  content creating website, CANVA!

Canva lets me create all the branded images for my business and is SO simple and easy to use, even for beginners. I mean, HELLLERR it's a no brainer. 

Click here to get started!



We hope you found these tips valuable and start using them right away. The more you practice and apply these, the more confident you will become on camera. Just like anything else, creating engaging video content comes with practice.


If you're looking to recruit more from your live videos or your Facebook, I've got this incredible FREE webinar on how to recruit from Facebook. It's called the A.R.T. of Recruiting and it's the perfect workshop for those looking to recruit more to your network marketing business! Don't forget to get yourself into the free Facebook group as well! 


So get out there, start going live, and make videos. We can’t wait to see what you guys come up with!


I'm so excited for you guys! Let me know in the comments below what you found most helpful 👇



Marina Simone


Please keep in mind that this blog post contains affiliate links. Please note that I only recommend tools that I personally use + love and I always have my Heelers best interest at 💗.


More Resources for you to Slay Online Sales:



Moms and Heels Network Marketing


Elite Academy – Learn More

Learn how to Slay Online Sales by creating an influence on all social media platforms to build an online empire! The Heels Up Academy is a monthly membership community filled with Marketing Heelers that are flourishing by leveraging Facebook, Instagram, LinkedIn, Pinterest and many other social media platforms to build their empires ALL FROM HOME. #PantsAreOptional




The Inner Circle – Learn More

Inside this membership community, you'll learn how to GROW and leverage your personal brand each month and exactly what is working in the online world. This is a high-end master-mind, designed to give you action steps you can take for your brand to hit that next level! In The MMBK Inner Circle, you are going to learn what is working NOW all while getting the support you need to help you along the way. Ideal for coaches, network marketers, personal brands, and speakers. 


Social Media Launch System – Learn More

Launch your biz online in 30 days using the EXACT strategy I used to build an organization of 20,000 customers and distributors. In 3 simple steps, I show you how to increase ENROLLMENTS, ATTRACT LEADS without being salesy, and convert more SALES for your business! In the Social Media Launch System, I’m literally giving you the EXACT roadmap I used to run my 2 multiple 6-figure businesses. If it worked for thousands of clients, I know it will work for you!





The Leader Lab – Learn More

If you are tired of dumping money on do-it-yourself courses and wasting hours of your time away from your family to build a duplicatable system on social media while building an attractive brand that creates residual income. All you have to do is follow the formulas + blueprints that I have created and simply PLUG + PLAY. No more feeling guilty because you are spending 5+ hours a day on you phone ignoring your kids and family trying to build your business on social media.


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1 Comment

  1. Deborah Ward says:

    Great & informative!

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